Affective Forecasting: Why the Brain Misjudges Future Feelings
Reading Time: 8 minutesHumans are uniquely endowed with the capacity to mentally time travel—to project them into the future and imagine how they will feel under different circumstances. This faculty, termed affective forecasting, lies at the heart of decision-making, motivation, and identity. We choose careers, partners, purchases, and even diets based on predictions Read more









